Solo: a Star Wars Story – Disappointing for Far

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The Memorial Day box office tallies are done, and one thing is for sure is that Solo: a Star Wars Story had a less than stellar opening weekend. Since Disney revived the Star Wars franchise in 2015, Solo a Star Wars Story had the lowest opening weekend of any of the films in the franchise taking in $103 million in the domestic market. While $103 million does not sound bad, Solo: a Star Wars Story was the most expensive Star Wars movie ever made with a budget of just over $250 million.

Can’t Live Up to the Hype

Solo: a Star Wars Story also was a disappointment overseas taking in $65 million and just like The Force Awakens, and The Last Jedi did not fare well in China neither did Solo. There are projections that Solo a Star Wars Story will make in the area of $400 million when all is said and done, but that would still be a disappointment considering the projections made for the film. When Disney bought LucasFilm for a whopping $4.05 billion, it seemed they could do no wrong in the next few years with the franchise, but Solo has not lived up to billing.

While Solo: a Star Wars Story has not been the usual cash cow for Disney, the company still has several Star Wars pictures on tap for release in the next few years. Not only is there the 9th instalment of the Star Wars franchise on the horizon, but a Boba Fett stand-alone movie and there are talks about one for Obi-Wan Kenobi.

Timing is Everything

Disney may have made a little mistake with the timing of Solo: a Star Wars Story and critics have pointed that out. There was a year that went by between the first three films Disney put out, but Solo: a Star Wars Story came out just five short months after The Last Jedi. It will be a while before the next Star Wars movie comes out and that may be a good thing for Disney when looking at the success of their first few offerings, which were spaced apart.

Speaking of spacing movies apart what also did not help Solo: a Star Wars Story has is that it was released while Deadpool 2 was, and is, still growing strong and right when the Avengers: Infinity War started to slow down. The 3rd Avengers movie has raked in over $625 million, and Deadpool 2 is almost at $230 million and still doing strong at the box office. Hard for a Star Wars movie, however popular they are, to take on Captain America and Robert Downy Jr. as well as Deadpool, which has breathed new life into the superhero genre. Disney’s president of worldwide theatrical distribution Dave Hollis said it best stating, “There’s a question of frequency, and how many times people will go to the movies.”

At the end of May Solo: a Star Wars Story is the 7th highest grossing film of 2018 and while not a huge opening Disney will do ok. Much has been written about the “disappointing” opening of Solo, and for the once bulletproof Star Wars franchise maybe there is a chink in the armour.

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